Kira's Kingdom

Kira's Kingdom is a television program produced by Sakura TV.

Plot
As Kira begins to become more popular, Hitoshi Demegawa, director of Sakura TV, decides to create Kira's Kingdom, a program dedicated to Kira. Demegawa hosts the show, and over time, it becomes more extreme, promoting Kira as a deity. Demegawa and his show at times are useful pawns for Light Yagami, and he even has Misa, who is presumably a friend of Demegawa's, tell him the location of the SPK headquarters. Demegawa and other Kira followers attack the headquarters, only to be distracted when it suddenly starts raining money, revealing their true colors. Demegawa can not care less about Kira, and merely goes wherever the money goes.

He later  encourages donations from viewers, supposedly in order to build a kingdom for Kira. Upon revealing the plan, Demegawa appoints several new members to his "church", claiming them all to represent Kira. When he begins making promises that Kira will reveal himself and come to reside in his kingdom, he quickly becomes a hindrance. Light has no intention of revealing himself, preferring Kira to be an unknown deity, not an actual person, and Teru Mikami, sensing that this is not what he would want, kills Demegawa and the other members of the show on live television on his own initiative, permanently ending the show.

Upon Demegawa's death, many television programs rush at the opportunity, announcing that Kira should choose their program to represent him. Sakura TV is among these programs, apologizing and noting that Demegawa was a corrupt man, asking for forgiveness and hoping that Kira will continue to let them represent him. In the end, NHN is chosen to do so, Kiyomi Takada being chosen as the official representative.