Hitoshi Demegawa

Hitoshi Demegawa, named Yuji Demegawa in the films, is publicity hound and director of Sakura TV. He initially appears when Misa Amane sends four videotapes to Sakura TV in order to gain attention from the real Kira, and approves of broadcasting the tapes on live TV. However, he is forced to hand the tapes over to Soichiro, who crashes a police wagon into the studio and threatens him at gunpoint.
 * In the manga and anime, Demegawa reappears after L's death, serving as Kira's spokesman for a while and even creating new programs in "honor" of Kira. Demegawa also leads the raid on Near's headquarters with Kira's supporters, but like all the other rioters, is distracted by the money that Near throws down. Later, Mikami kills him for being greedy, by using the Death Note to cause him to die by choking to death, and he is replaced by Takada. He is voiced by Chafūrin in the Japanese anime and Ward Perry in the English dub.
 * In the films, he is played by Magy, with Louis Chirillo voicing him in the English dub. Demegawa is not killed off in the films.