Hitoshi Demegawa

Hitoshi Demegawa (出目川 仁) is a publicity hound and director of Sakura TV. He initially appears when Misa Amane sends four videotapes to Sakura TV in order to gain attention from the real Kira, and approves of broadcasting the tapes on live TV. However, he is forced to hand the tapes over to Soichiro, who crashes a police wagon into the studio and threatens him at gunpoint.

In the manga and anime, Demegawa reappears after L's death, serving as Kira's spokesman for a while and even creating new programs in "honor" of Kira. Demegawa also leads the raid on Near's headquarters with Kira's supporters, but like all the other rioters, is distracted by the money that Near throws down. Later, Mikami kills him for being greedy, by using the Death Note to cause him to die by choking to death, and he is replaced by Takada.

Demegawa's character is also present in the second film, but is portrayed in a fashion quite different to the manga and anime. Namely, his name is Yuji instead of Hitoshi, he is not overweight and he is not murdered like in the manga and anime. He is portrayed by Magy, with Louis Chirillo voicing him in the English dub.

Trivia

 * Matt, Weddy, Ukita, and Demegawa are the only characters in the series known to smoke.(Note: in the anime the scene where Ukita smoked wasn't shown.)