Sakura TV

Sakura Television also commonly known as Sakura TV by the many people who watch it, is a channel station seemingly devoted to Kira and the various topics about him. It was (from the fictional year of 2005 to 2010) the most watched channel during Kira's reign.

Sakura TV is a pivot in the storyline multiple times. It was used by the second Kira to contact the first, used by the Kira investigation team to fool the second kira and finally used by the KIT to fool the third Kira, leading to his end.

The station attracts many viewers through sensationalized reports, being little more than false TV. The stations main goal is to get high ratings and make money. They essentially achieve this goal through the TV show Kira's Kingdom.

Kira's Kingdom
Kira's Kingdom is a talk show that revolves around Kira. Though it begins as a show akin to that of a debate or discussion program, it quickly develops into a show dedicated to Kira worship. The show is hosted by Hitoshi Demegawa, who is using Kira's Kingdom simply for ratings, fame and money. After Demegawa is killed by Teru Mikami with the Death Note, the show gets a different representative.

Trivia

 * Sakura TV also appeared in Tsugumi Ohba and Takeshi Obata's second series, Bakuman. In chapter 131, they reported about a "perfect crime" that was copied from PCP and claimed the incident was all PCP's fault. They also showed pages of the manga unrightfully. Again, Sakura TV is false tv and unreliable.